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Lund Boats
Home Page
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Home Page
Boat Navigation
Home Page
Catalog Archive
Home Page
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The Ultimate Fishing Experience
For the Lund Boats site redesign the main challenge was not only to create an overall better experience, but also to create an environment in which a large catalog of boats became digestible, informational, and captivating. Through a well planned information architecture we were able to create a more navigable boat search, allowing for less confusion and quicker results.
Boat Builder
Boat Builder
Boat Builder
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Setting The Stage
We developed an even more robust Boat Builder application, which allows the user complete control on their own custom designed boat. This feature is now an integral sales tool for dealers around the country.
Heritage Section
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Heritage Section
Quality
Heritage Section
Respected By The Best
Heritage Section
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A Heritage Brand
Along with the rebuild, we wanted to amplify Lund’s immense history and reputation as a heritage brand. Lund is iconic, trustworthy, and marveled so we created a heritage section on the site dedicated to the excellence and traditions of Lund.
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